Data Analyst – Marketing | Alshaya
Alshaya has become a byword for trading and commerce in the Arabian Gulf. Since our foundation in 1890, we have become a major player across a variety of sectors, initially in Kuwait and the Kingdom of Saudi Arabia and more recently throughout the Middle East, Turkey, Cyprus, Russia, Poland and Egypt.
|Designation||Data Analyst – Marketing|
|Job Description||Our 2,500 stores make over 360 million transactions and serve 120 million customers in our cafes and restaurants. At the core of this ever-expanding operation is our head office in Kuwait. We source experienced candidates to lead best practice across all head office functions including property, HR, corporate communication, corporate marketing, IT, finance and legal departments and are constantly investing in talent and infrastructure to drive our business forward.|
|Desired Profile||The Data Analyst within the Customer Relationship Management Team analyses historical and real time customer information and trading data to support the brands objectives in driving increased profitable sales. You will lookfor patterns in sales data in order to identify trends that can help provide insight into future customer behaviour.Specific responsibilities include:* Interrogating and interpretting sales (basket and table) transaction data for the purpose of targeting customers for more profitable sales.* Advising brands and divisions on existing trends, recommending new sales initiatives that should be simple,easy to understand, easy to implement and very effective on shop floor.* Recommending new market tools and sales campaigns based on intelligent research to promote and expand market share and brand contribution.* Exploiting competitor analysis for marketing advantage.* Forecasting future sales effectiveness and campaigns based on historical data* Aligning sales forecast and budgeting data with sales and marketing activity.* Identifyingproduct gaps and advise brands as to the type and quantity of goods/promotions that will entice higher customer spend.* Managing the flow of clean and accurate data from the Alshaya Loyalty programme into the data warehouses.*|
|Experience||0 – 1 Years|